Thursday, February 23, 2012

Google Inc.: SWOT Analysis & Company Profile

Synopsis
Business Review’s Google Inc. contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

Summary
This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Google Inc.’s business.


Business Review’s “Google Inc. SWOT Analysis & Company Profile” reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format.
Business Review strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Scope
• Examines and identifies key information and issues about (Google Inc.) for business intelligence requirements
• Studies and presents Google Inc.’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
• The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.

Reasons To Buy
• Quickly enhance your understanding of the company.
• Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry.
• Increase business/sales activities by understanding your competitors’ businesses better.
• Recognize potential partnerships and suppliers.
• Obtain yearly profitability figures

Key Highlights
Google Inc. (Google) is a US-based provider of web search and advertising services. It is engaged in handling a huge index consisting of web sites and related other online content. Its principal revenue generating source is online advertising, with the company deriving more than 95% of its total revenue from it. The company's advertising business can be broadly categorized into three groups, namely, AdWords, AdSense, and display advertising. Google's portfolio of products and services can be classified into Google.com, Applications, Client, Google GEO—Maps, Earth and Local, Google Mobile and Android, and Google Checkout. The company operates its business through a network of 137 subsidiaries in over 30 countries across the world. Google is headquartered in Mountain View (California), the US. In August 2009, Google entered into an agreement to acquire On2 Technologies, Inc. (On2), a New-York based developer of video compression technology.
Advertising Industry in the United States

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