Industries to feel the brunt of Google’s strategy include incumbent carriers—both wireline and wireless, wholesale, wireless backhaul, and media content companies. This report tackles different aspects surrounding the Net Neutrality legislative debates, and explains how Google’s purchase of optical dark fibre is closely associated with these legislative efforts.
Google’s activities span several sectors including telecommunications, media, and infotainment.
This report answers the following key questions:
- What is the nature of Google’s multi-pronged strategy?
- How is Google pursuing this strategy?
- How will the wireless telecom sector be affected by Google?
- What are the long-term implications for the telecoms sector?
- What other industries will be affected by Google’s broadband strategy?
- Is Google an infrastructure powerhouse?
- What is the strategic rationale behind Google’s purchase of optical dark fiber
Who Should Read This Report?
- Any carrier (fixed, mobile, broadband) that wants to understand positive and negative impacts of Google on their business model. Wireless carriers in particular have a lot at stake as Google is on its way to becoming a global MVNO
- Equipment and software vendors can see new, emerging positioning strategies for their products and services. The report gives them insight into how Google could change the way communications products and services are offered
- Investors: strategy and financial analysts can gain insight into Google’s long-term strategic plans that will shape the investment decisions of both carriers and vendors.
Telecommunication Services Industry
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