Despite the pomp and size of the 2010 International CES conference in Las Vegas last month, few product announcements could compete with the buzz generated in Mountain View, Calif., by Google's launch of its Nexus One smartphone. With a sharp design and solid build, the Nexus One ranks among the best in the competitive field of advanced OS devices.
Google decided to challenge the industry status quo by selling the device through its own Web site, prominently offering customers a more direct purchase route than the primary U.S. mobile distribution channels: operator stores and big box retailers. The announcement also touted the device's unlocked nature, borrowing from Google's openness playbook and taking a direct jab at the exclusive distribution approach favored by its Cupertino, Calif., neighbor, Apple. But despite its laudable intentions and physical product excellence, Google failed to provide the customer care infrastructure, simplicity of terms and even the proper radio frequencies to ensure a truly successful launch.
In sifting through the marketing materials and hubbub concerning the Nexus One, it's difficult to determine what Google is hoping to achieve from all this. It's easy to understand the tremendous financial potential of launching a highly successful mobile device. The groundbreaking devices and soaring financial fortunes of Apple and RIM over the past few years have redefined how the mobile industry will grow over the next decade. If Google had simply decided to come out with its own distinguished handset sporting its own Android platform, that would've been perfectly sufficient.
Phones And PDA Industry in the United States
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