Google Android and Nokia Symbian: Increasing content, service andadvertising market opportunities from competition in mobile OS, 2009-2014The smart phone is critical - it represents the main growth sector for themobile handset manufacturer and promises an associated increase in servicerevenues for the Mobile Network Operator (MNO).With a new generation of improved smart phones, with fuller sized screen andkeyboard and an improved user interface, the smart phone is a key element inproviding greater user access to the mobile internet. If Smart phones areessentially highly handheld computers with wireless connectivity, then aswith the PC, the operating system is critical. Will whoever captures thismarket be the Microsoft of the mobile?This report considers the development of the open source mobile OperatingSystems (OS) from the not for profit organisation Symbian Foundation (formedoriginally by Nokia) and Android (formed by Google) which are vying to bethe open source smart phone mobile OS of choice for a range of handsetmanufacturers and mobile network operators.There is a race taking place between the handset manufacturer (led by Nokia)and the content provider (led by Google) to become the leading provider ofopen source mobile OS for the smart phone.Nokia, the owner of the Symbian Foundation, has made the company into a nonfor profit organisation and has recruited a number of companies to join asmembers and is converting various mobile OS into one unified version basedon open source standards.In terms of worldwide licences for mobile OS, it is Symbian which hastraditionally held up to half of the world market, largely thanks to thedominance of Nokia in European markets. But over time Symbian has lostmarket share to other OS mobile providers including Apple's OSX and RIM'sBlackberry OS.Open source mobile OS services are being promoted by both Google (throughAndroid) and Nokia (through Symbian) as a lower cost alternative toproprietary mobile OS standards and Microsoft's licence-based Windows MobileOS standard.But the goal of the new mobile OS standards is to become the centre of asustainable mobile ecosystem, which includes handset, applications, contentand provide recurring revenues to the handset or content company. In essencethe control of the mobile OS is a key element in controlling the mobileecosystem.These developments affect the key foundations beneath the mobile telecomsindustry, namely handsets and services. More opportunities will arise giventhe commitment by major players to support this arena. The digitalcommercial landscape is becoming more fractured with competitive activityincreasing, indicating a proliferation in opportunities for players acrossthe value chain. Can you afford to miss out on any such opportunities? Andjust how can your company make the most of this opportunity?This report will show how rivals can compete given the current compositionof the mobile value chain, with pressure on margins intensifying. Read thisreport and find out why and how a multitude of companies are leveraging OSplatforms to rapidly grow their market presence and extending a widervariety of services and applications to a wider audience.Why you need to order this report today:Advertisers/Marketers-Discover how competition in mobile OS will influencethe market by introducing new online and offline advertising platforms andhow this can be used to drive brands and best utilise the mobile space.Learn about market issues specifically related to Android, Symbian and theiPhone as well as their competitors.Mobile Operators-Learn what role there is for mobile operators in theexpanding market of high end handsets and smartphones and what strategiesare best employed in this area.Mobile handset vendors-Discover what mobile subscribers will want from theirhandsets and what Android and Symbian are working to bring the mobilemarket. Learn about opportunities in this market and how these can be bestutilised.Mobile content providers-Discover what opportunities exist in thedevelopment of the mobile web and content from the Android, Symbian, iPhoneand other platforms.Who needs to read this report?Directors, VP and Senior managers in:Mobile/Cellular carriers and operatorsMobile handset manufacturersMobile applications developers and engineers Mobile advertisers/marketersMobile web content playersIf you work for any of the above companies then you really need to get togrips with this concept before you get left behind. Act today and order yourcopy of this innovative report.You should read this report today. Contact me now to order your copy.- PRICING -- Single User License copies are available for only GBP£1499 (this areissued to single, named users and are not possible to distribute)- Departmental copies (this entitles up to 5 individual users in yourdepartment) of this report are available for only GBP£2999. This is notsuitable for library usage.- Allow your whole company to have access to this information for onlyGBP£4999. Company-wide License allows your whole company access and intranetuse on CD Rom and .pdf. Suitable for library storage and use.- Does your company have over 2,500 employees? Have the whole company accessthis information for a special rate of only GBP£6999-ORDERING-Ordering is simple! All you need to do to order this report is contact metoday. You can either call me on TEL: +44 (0)207 549 9971 or email mailto:Please feel free to contact me should you have any questions, or wish topurchase.
Telephony Industry
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