Online audio services are expected to achieve revenue of EUR2.1 billion in 2012 to account for 10% of the total audio services market. This study examines the various distribution modes, tools and technologies associated with Web radio. It reviews the strategies pursued by key players and also the dynamics of audience and advertising growth in the market.Key questionsWhat will determine market growth between now and 2012?How will advertising revenue be affected by audience migration from broadcast radio to online audio services?How is radio listening being incorporated into the leading Web applications?What advanced features and functions complement radio (e.g., community-based websites, video offerings, etc.)?What strategies are players adopting: from content production to aggregation and radio program syndication, player control, in-stream advertising, etc.?
Radio Broadcasting Industry in Europe
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