Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014

This sizeable report investigates the future for the mobile messaging market, providing forecasting and analysis for both network-based services (SMS, MMS) and IP-based services (Mobile Email & Instant Messaging). The report includes a vital discussion about the shift in the mobile messaging dynamic, looking at how the social Web will drive evolution in the messaging world in combination with the emerging paradigm brought about by IP-based messaging services.

Key projections within a substantial forecasting suite include; total global revenues forecast by region and by product sector. Other forecasts include; mobile messaging user numbers and annual volumes of messaging by product, volumes of paid-for messages and total operator-billed revenues, and total mobile messaging advertising revenues.

This comprehensive strategic report explores a number of business models such as value-chain disruption, evolution of mobile networks and the emergence of mobile ad-funded tariffs, plus the various types of value-added services being developed to complement the growing number of messaging services available.

Key questions this report answers:What is the market opportunity for mobile messaging services?What are the factors driving market demand and evolution, and where are the various services being adopted?How are services delivered and revenues derived?Who comprises the value chain & what strategies are they adopting?How do next-generation mobile messaging services, convergence and VAS impact current offerings?Who uses mobile messaging services, and what are the various use case scenarios?What are the enabling technologies and industry/standards developments?

Advertising And Marketing Industry