The world market for malternatives is driven by widespread product acceptance among young, urban consumers. The market is strongly influenced by fashionable lifestyle trends, given the fact that the young and trendy, who are primarily the consumers of the product, perceive sophistication as being the most important factor influencing purchasing patterns. Since malternatives make a fashion statement for the drinker at bars and clubs, continuous innovation in product packaging is seen as an important factor. Sleekly designed, colored, shaped and embossed single-serve bottles are a rage in the marketplace. Also growing in popularity is glass packaging, which is considered to be synonymous with quality and style. Drinks packaged in glass bottles convey the impression of being a premium product, which is an important advantage since malternatives are marketed as premium beverages in the higher-end of the market where image is inseparable from the product. These and other market data and trends are presented in "Malternatives: Global Trends" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.
Global Food Retailing Industry
Global Food Retailing Industry
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