Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, 2009 to 2015

The 2009 study has 625 pages, 215 tables and figures. Web content management is usefulto businesses and the enterprise as the Internet becomes a significant retail channeland provides message transport for the supply chain. Worldwide markets are poisedto achieve significant growth as the globally integrated enterprise uses systems tobuild out localized Web e©\commerce sites that support a brand in every region.Information integration has led to transformation of batch systems to real timesystems. Improved maintenance costs are being achieved using Web contentmanagement. People can use information transformation technology that is flexibleand can be applied in many different ways. Web content management is a significantaspect of the information transformation.

Web content management markets have grown as more content management isreclassified as more content touches the Web. The Web has become a significantchannel for every enterprise. The Web is used to manage the supply chain in manycases. Social media are a large part of Web presence and consume Web contentmanagement software capability.

Protecting a global brand, delivering streaming video to a corporate portal, andmaking complex images available to promote products and services are a significantaspect of Web content management. Managing rich media assets is an essentialcomponent of an enterprise Web content platform.

Increasing volumes of rich media assets means companies are struggling to easily find,manipulate and re©\purpose rich media content across the enterprise. The digital brandmanagement systems put users in control of rich media assets.Key capabilities relate to creative tool and processing integrations. Mediatransformation and analysis can be accomplished. Media rendition and updates canbe achieved. Thumb nailing is supported to better visualize pictures and images.Time©\based multimedia indexing and management is provided. PowerPoint slide©\levelassembly can be consolidated.

Rich media vocabulary driven categorization can be accomplished. Metadata drivenrich media search and retrieval is automated.Enterprise e©\business systems integration is a central aspect of e©\business contentmanagement. The unstructured information takes on many of the characteristics ofstructured information when it is tagged. Unstructured data is being perceived asuseful for making intelligent business decisions. Competitive factors in the enterprisecontent management industry include the availability of a framework, the ability toimplement localization, quality, scalability, and reliability of software.Language translation software and services are needed to establish a local presence.No matter what the enterprise, organization, or business charter is, languagetranslation is needed to establish a local presence.

According to Susan Eustis, the lead author of the study, ¡°the globally integratedenterprise is the market driving force in Web content management markets. Theability to control content within a company promotes reuse of the content. Websystems protect the brand by ensuring consistency and supporting managementsystems that achieve enforcement.¡±

Marketing is vital as companies seek to differentiate their message. Fragmentedmarkets are confusing to people making purchase decisions. A content managementsystem that consistent brand message sets a company above its competition. Successhinges on agility and consistency in communicating the brand.

Web content management software markets at $$635 million in 2009 are forecast tobecome $1.4 billion by the end of the forecast period in 2015. Software is becomingmuch more robust as it combines the separate Web content, digital asset content,enterprise content, and rich media systems that have been used separately hitherto tosupport combined Web content management services. The combination oftechnologies is anticipated to create systems that are more useful. These markets arepart of a $3.5 billion larger enterprise content management market, forecast to reach$10.3 billion by 2015

Global Internet Business Industry